Ali Zafar has made history in Pakistan’s music industry by producing the country’s first AI-generated music video. Titled “Rang Rasiya,” the video has been praised for its innovative use of artificial intelligence in storytelling.
The video features “Rang Rasiya,” performed by Nirmala, a promising singer from Umerkot, Tharparkar, whose inspiring journey from a remote area to the music industry is highlighted.
Zafar, known for his creative endeavors, unveiled the video on social media, showcasing AI-generated visuals of a Sindhi bride navigating water and desert landscapes, blending tradition with modernity.
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In a social media post, Zafar revealed that he discovered Nirmala through a demo shared by socialite Mian Yousuf Salahuddin. He admired her perseverance and talent, which inspired him to support her career.
Reflecting on the project’s creation, Zafar noted the challenges and revelations of using AI, highlighting the meticulous effort required to craft each frame. He expressed excitement about AI’s potential in art and is pleased to showcase Nirmala’s talent through this innovative medium.
