Cola Next’s Deputy Manager and GM kidnapped after CEO’s abduction

Senior executives of the Pakistani beverage brand Cola Next have disappeared from Lahore, just days following the abduction of the company’s owmer, Zulfiqar Ahmed.

Following a judicial directive to investigate the abduction of prominent businessman Zulfiqar Ahmed, the Deputy Manager of Finance, Hassan Nawaz, and the General Manager, Daniyal Khan, from Cola Next were also reported missing.

According to reports, Hassan Nawaz, Deputy Manager of Finance at Cola Next, was abducted in Lahore, while General Manager Daniyal Khan was taken by armed men in white double-cabin vehicles from Kasur.

Read More: Owner of Cola Next ‘abducted’ in Karachi

The company’s lawyer informed the media that two senior employees were kidnapped from Punjab. This incident comes in the wake of Cola Next’s growing presence in South Asia, amid a boycott of Western products in support of Gaza against Israel’s actions.

The CEO of the company, who also oversees Paracha Textile Mills and Mezan Group, was abducted by armed individuals who intercepted his vehicle. Although the police initially declined to file a complaint, the Sindh High Court intervened and mandated their action.

Investigation teams are working on the case, and a petition will be filed with the Lahore High Court to secure the release of the kidnapped employees.