By According to Bloomberg News, Apple Inc. has reopened discussions with OpenAI regarding the use of the startup’s generative AI technology in new iPhone features expected later this year.
Integration Talks Underway
Discussions have commenced regarding potential terms and the integration of OpenAI features into Apple’s upcoming iPhone operating system, iOS 18, sources familiar with the matter revealed.
Response from Companies
Neither Apple nor OpenAI immediately responded to requests for comment from Reuters.
Alternatives Considered
Last month, Bloomberg reported Apple’s talks with Google to license the Gemini chatbot for new iPhone features. Apple has yet to finalize its selection of partners and may opt for agreements with both OpenAI and Google’s Alphabet Inc., or choose another provider entirely.
Apple’s Pace in AI Integration
While competitors like Microsoft and Google have swiftly integrated generative AI into their products, Apple has been slower in doing so.
Investment in Generative AI
Apple CEO Tim Cook announced in February a significant investment in generative AI, promising further details on its utilization later this year.
