WEB DESK: The Pakistan Advertising Association (PAA) arranged a talk show titled “Navigating the Shift in Consumer Behaviour,” in collaboration with Aaj News and Business Recorder.
Expert Panel Discussion
Brand architect Mahmood Nanji moderated the panel. It featured insights from Arfa Syed, Senior VP of Oula Pakistan; Farhan Khan, CEO of Brainchild Communications; and Fahad Saleem, CMO of Procter & Gamble Pakistan.
Opening Remarks and Key Themes
Mahmood Nanji emphasized the importance of breaking down consumer behavior into manageable parts to gain meaningful insights. He highlighted factors influencing consumer actions, including social norms, emotions, and cognition.
Data and Digital Platforms
Arfa Syed discussed the role of data and digital platforms in understanding consumer aspirations. She stressed leveraging evolving data collection methods and the ubiquity of smartphones and internet connectivity to discern consumer behavior patterns.
Social Media and Advertising Strategies
Farhan Khan focused on the transformative impact of social media and digital platforms on advertising strategies. He urged marketers to be platform-agnostic and adapt to evolving content consumption patterns. He emphasized understanding where and how content is consumed in today’s “war of screens.”
Agility and Innovation
The panelists collectively advocated for agility and innovation as essential tools for navigating consumer behavior shifts. They urged businesses to integrate diverse data sources, understand evolving consumer and media habits, and stay updated on macroeconomic forces to remain competitive.
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Guiding Insights for Businesses
The insights shared during the talk show provide a guiding compass for businesses adapting to the fluid nature of consumer behavior in Pakistan’s dynamic market. Embracing agility, innovation, and a deep understanding of the target audience are crucial for success in this evolving ecosystem.
Importance of Adaptation and Innovation
The event underscored the pivotal role of adaptation and innovation in achieving business prosperity amidst shifting consumer behavior.
