Sources claim that Marriyum Aurangzeb, a senior figure in Pakistan Muslim League-Nawaz (PML-N), directed Rs 150 million for digital media advertising to Channel 7 Pvt. Ltd. during March 15 to March 22, 2024. This funding, part of the Ramazan Negahban Package, reportedly skipped standard procedures.
Bypassing Standard Channels
Insiders indicated that the Directorate General of Public Relations (DGPR) was not initially aware of these ad placements, which Channel 7 handled across various digital platforms. A senior DGPR official found out about the ads when Jawad Humayun, the chairman of Channel 7, requested the release of Rs 150 million. The DGPR then learned that the ads lacked proper documentation, including the essential SPL number required for such transactions.
Pressure to Expedite Payment
According to multiple sources from the DGPR and the Chief Minister’s Office (CMO), Marriyum Aurangzeb pressured officials to speed up the payment to Channel 7 before Eid-ul-Fitr. Despite these efforts, the payment was delayed until after the holiday. Channel 7 failed to provide the necessary documentation for the ads, offering only screenshots when officials requested proof.
DGPR’s Request for Cross-Verification
The DGPR has asked for cross-verification of the Rs. 150 million spent on these campaigns to ensure the expenditures align with the actual media placements. This request was directed to the Punjab Information Technology Board (PITB).
Commitment to Accountability
In communications, the DGPR reiterated its commitment to accountability and effectiveness in its operations. It highlighted the need for accuracy and reliability in using digital platforms for public communications and stressed the importance of PITB’s cooperation in meeting governance goals.
