WEB DESK: Saad Saeed Khan, Managing Director and Co-founder of Trulykomal Cosmetics, appeared on Shark Tank Pakistan to pitch his business for an investment. The brand was co-founded by actress, singer, and celebrity Komal Rizvi, who is also a renowned host in Pakistan. Accompanying Saad during the pitch was Amjad Sabir, the General Manager of Trulykomal Cosmetics.
Trulykomal Cosmetics pitch
Trulykomal Cosmetics is a local cosmetic manufacturing company that relies on third-party manufacturing. With a product portfolio comprising 60 items, the company caters to the ever-growing beauty industry in Pakistan. Approximately 20 per cent of its portfolio targets salons and professional hairdressers, while the rest serves the general consumer market.
The company also highlighted its strong online presence with over 300,000 followers across social media platforms, excluding Komal Rizvi’s followers. In the past five years, Trulykomal achieved significant success in exports, reporting an export value of Rs8 million to Kuwait alone.
Business highlights
- First-year revenue: Rs260 million
- Second-year revenue: Rs140 million
- Profit margin: 15-19 per cent
- Revenue breakdown: 60 per cent from trade and 40 per cent from e-commerce
Investor proposal and counteroffer
Saad Khan sought an investment of Rs3.5 crore for 5 per cent equity in Trulykomal Cosmetics. During the negotiations, the sharks countered with an offer of Rs3.5 crore for 15 per cent equity and 15 per cent royalty on topline revenue until the investment amount was recovered. However, the deal was failed.
Pitch Overview
- Result: Deal not finalised
- Pitcher: Saad Saeed Khan
- Ask: PKR 35 million for 5 per cent equity
- Business: Trulykomal Cosmetics
