ISLAMABAD: Alibaba delegates met Federal Minister for Commerce Jam Kamal Khan on Friday, marking a significant step towards enhancing e-commerce in Pakistan.

According to sources, Minister Jam assured the delegation of his full support in advancing e-commerce initiatives in the country, emphasising the need to bridge the gap between traditional commerce and the digital marketplace.

Highlighting the untapped potential of e-commerce in Pakistan, Minister Khan reaffirmed the commitment of the Ministry of Commerce and the government’s leadership to bolster trade volumes.

Furthermore, the minister said that there should be close collaboration between the Trade Development Authority of Pakistan (TDAP) and Alibaba.com, stressing the importance of turning these collaborations into tangible actions.

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Expressing gratitude for the minister’s support, the Alibaba delegates conveyed their optimism for the future.

Additionaly, the strategic move underscores Alibaba’s commitment to nurturing economic growth and boost the vast potential of Pakistan’s e-commerce sector.

As Pakistan endeavors to capitalise on the benefits of digital commerce, partnerships with global entities such as Alibaba.com are poised to pave the way for transformative economic opportunities, driving progress and prosperity nationwide.

The Alibaba delegates comprisisng, Rocky Lu, Head of Pakistan Business; Berry Ma, Head of Marketing of Southeast Asia; and Alicia Lu, Head of PR of Southeast Asia, signifies the depth of commitment from the e-commerce giant towards Pakistan’s economic development.

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