You might be asking why the app “Bluesky” keeps appearing on your social media feeds lately, well here you go.
BlueSky is expanding rapidly and is presently attracting approximately one million new sign-ups per day.
At the time of writing, it had around 20 million users; however, this figure is likely to be outdated by the time you read this.
What is Bluesky?
To put it simply, it looks how X, formerly known as Twitter, used to look.
Bluesky describes itself as “social media as it should be”. People using the platform can post, comment, repost and like their favourite things.
If you think it feels a lot like X, you won’t be surprised to learn why. The former head of Twitter, Jack Dorsey, created it.
He even once said he wanted Bluesky to be a decentralised version of Twitter that no single person or entity owns.
But Dorsey is no longer part of the team behind it, having stepped down from the board in May 2024.
It is now run and predominantly owned by chief executive Jay Graber as a US public benefit corporation.
Bluesky has been around since 2019; until February of this year, it was invitation-only.
The surge in new Bluesky users following Donald Trump’s US election triumph in November is not coincidental.
Elon Musk, X’s owner, will involved in Trump’s government as Musk supported him strongly during his campaign.
This has inevitably caused a political split as some people leave X in protest.
From pop artist Lizzo to Taskmaster’s Greg Davies, several celebs have revealed they are joining. A few Pakistani journalists have also made their account.
