With the highest level of optimism seen in the last two years, 18% of Pakistanis believe that the country is heading in the right direction.
According to the “Consumer Confidence Index survey” conducted by market research company Ipsos for the second quarter of 2024, males were found to be twice as optimistic as females. However, economic problems remained the top concern for Pakistanis.
The findings revealed a significant increase in optimism from 12% to 18% in the second quarter, marking the highest level observed in the last two years. However, there was a notable decrease in the perception of inflation as the most worrying issue since the first quarter of the current year.
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Following the increase in inflation, unemployment, rising poverty, electricity load shedding, and electricity prices were the major concerns for respondents.
According to the findings, 16% of Pakistanis expressed confidence in the strength of the country’s economy. This sentiment was more prevalent among males, urban dwellers, graduates, and individuals belonging to the upper class.
The number of Pakistanis describing the country’s current economic state as ‘strong’ has increased fourfold, while those considering it ‘neither strong nor weak’ have decreased by 20%.
Two out of every ten Pakistanis expected the local economic situation to improve, while three out of every ten expected improvements in their own personal financial situations over the next six months.
